Insights

PPC & AI
Intelligence

Actionable insight on the trends reshaping paid media and AI-driven marketing — written by practitioners, not publishers.

Automotive

Automotive Google Ads CPA: The Industry Benchmark vs What's Actually Achievable

The average automotive CPA on Google Ads sits around £27–£31. We consistently deliver between £7 and £21 in this sector — here's why that matters and how we do it.

September 2026·6 min read
Google Ads

AI Max: What Google's New Campaign Type Means for Your Budget

Google's AI Max brings fully automated targeting and creative generation to Search campaigns. We break down what this means for advertisers who rely on precise keyword control.

July 2026·5 min read
Search Behaviour

How AI Overviews Are Changing the Way People Buy Online

With 50% of Google searches now returning AI-generated summaries, the traditional click funnel is shifting. Here's what ecommerce brands need to do differently right now.

July 2026·6 min read
Performance Max

Performance Max in 2026: Are You Still in Control?

PMax continues to dominate Google's ad ecosystem, but many advertisers are seeing budget leakage. Our audit framework helps you identify where spend is going and how to reclaim control.

June 2026·7 min read
Personalisation

Hyper-Personalisation: Moving Beyond First-Name Emails

AI is enabling real-time personalisation at scale — from product recommendations to dynamic ad creative. We look at what's working for ecommerce brands in mid-2026.

June 2026·5 min read
Bidding Strategy

Smart Bidding vs Manual: The 2026 Verdict

After years of debate, data from our client base tells a clear story about when to trust Google's algorithms — and when human oversight still wins.

June 2026·6 min read
Automation

AI Agents in Marketing: From Hype to Practical Use Cases

Beyond chatbots, AI agents are now managing campaign tasks, writing ad variations, and flagging anomalies. We share which use cases are delivering measurable ROI.

May 2026·8 min read
Meta Ads

Meta's Advantage+ vs Manual Campaigns: Which Wins for Ecommerce?

Meta's AI-powered Advantage+ has matured significantly. We compare head-to-head performance data across ecommerce verticals to help you decide how to allocate budget.

May 2026·5 min read
Content Strategy

E-E-A-T in the Age of AI: How to Build Content Google Still Trusts

As AI-generated content floods the web, Google is doubling down on Experience, Expertise, Authority and Trust signals. Here's how to future-proof your content strategy.

April 2026·7 min read
Shopping Ads

Google Shopping Feed Optimisation: The Tactics That Still Move the Needle

Feed quality remains the single biggest lever for Shopping performance. We cover the optimisation checklist our team runs for every new client account.

April 2026·6 min read
Conversion

Using AI to Predict and Reduce Cart Abandonment

Machine learning models can now identify high-risk sessions before abandonment happens. We explore practical implementations available to mid-market ecommerce brands today.

March 2026·5 min read
First-Party Data

First-Party Data Strategies for a Cookie-Less PPC Future

With third-party cookies on the way out, advertisers who have built strong first-party data strategies are pulling ahead. Here's the playbook we recommend to clients.

March 2026·7 min read
Ad Creative

AI-Generated Ad Creative: How to Keep Quality High at Scale

Generating hundreds of ad variants with AI is now straightforward — but quality control is the new challenge. We share the editorial workflow that keeps our output sharp.

February 2026·5 min read

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