Outsourced ecommerce management
Your Ecommerce Manager. Without the Full-Time Salary.
Experienced ecommerce management for a fixed monthly fee, starting from £1,000.
I'm Matt George. For more than 15 years I've managed and grown ecommerce businesses across Magento and Shopify — in-house, inside agencies and now independently. Rather than hiring full-time, you get senior ecommerce management on a part-time arrangement: trading, merchandising, paid media, analytics and platform work, delivered by one experienced person who knows your store.
Part-time arrangement · Defined monthly hours · No recruitment costs
The hiring problem
A Full-Time Manager Is an Expensive Way to Fill a Part-Time Need
Ecommerce management is rarely a single job. It covers trading, merchandising, pricing, paid media, email, analytics and whatever the platform needs next. Hiring one permanent person to cover all of it — and paying for the months when you only need a fraction of that capacity — is where the cost quietly sits.
- Senior ecommerce managers are rarely available when you need them, and recruitment often takes months.
- Salary is only part of the cost: employer contributions, pension, benefits, equipment and training all follow.
- A strong hire still needs time to learn your platform, your analytics and your margins before they add value.
- Headcount is a fixed commitment, even when trade is quiet or the roadmap changes.
- Many established stores need 15–30 hours of senior input a month rather than a full-time salary.
Most established stores don't need more hours. They need the right hours, spent on the things that actually move revenue.
What I do
What an Outsourced Ecommerce Manager Actually Does
The same responsibilities as an in-house ecommerce manager, delivered on defined monthly hours. Every arrangement is scoped in hours and deliverables, so you always know what is included and what isn't.
Trading & commercial planning
A monthly trading plan built around margin, stock and realistic targets, reviewed against actual performance rather than platform metrics.
Merchandising & catalogue
Category structure, product data, pricing, promotions and on-site search — the work that decides whether traffic converts.
Paid media oversight
Google and Meta managed or supervised around contribution margin, with budget moved towards what is genuinely profitable.
Conversion & customer journey
Product pages, basket, checkout and mobile experience reviewed and improved in priority order, not all at once.
Email, CRM & retention
Lifecycle flows, campaigns and segmentation that raise repeat purchase and lifetime value from customers you already paid for.
Analytics & platform work
GA4 configuration, reporting you can act on, plus Magento and Shopify development briefs managed with your developers.
Experience
Fifteen Years of Ecommerce Management, Not Theory
I've spent my career inside ecommerce businesses rather than advising from the outside. That includes senior roles within Magento and Shopify agencies, in-house ecommerce management, and years of direct consultancy with UK retailers.
Practically, that means I can read a store the way a manager does: where revenue comes from, which categories carry the margin, what the stock position implies for promotion, and which platform limitations are worth challenging. I've worked through replatforms, ERP and integration projects, peak trading preparation and the less glamorous work of fixing product data and checkout friction.
It also means the recommendations come with delivery behind them. Briefs are written for your developers, campaigns are managed or supervised, and the reporting is something you can take to a board meeting.
£5.2m
Revenue managed — Sweetpea & Willow
~1,300%
Blended ROAS — luxury furniture
1512–1632%
ROAS — Chelford Farm Supplies
+79%
Revenue growth — home appliances
Figures from client accounts I have worked on. Past performance is not a guarantee of future results.
The comparison
Full-Time Employment vs Outsourced Consultancy
Both routes can work. The question is whether a permanent hire matches how much ecommerce management your business actually needs each month.
| Consideration | Full-time ecommerce manager | Outsourced ecommerce manager |
|---|---|---|
| What you commit to | A permanent salary and full employment obligations. | A fixed monthly fee for a defined number of hours. |
| Cost structure | Salary plus employer contributions, pension, benefits, equipment and training. | One predictable invoice. No employer costs, benefits or recruitment fees. |
| Time to start | Advertising, interviewing and notice periods — often several months. | A conversation this week, and work underway shortly after. |
| Range of expertise | One person, with strengths in some areas and gaps in others. | Trading, paid media, SEO, CRO, analytics and platform work from one consultant. |
| Flexibility | Headcount is fixed, whether trade is busy or quiet. | Hours and scope reviewed as your requirements change. |
| Management overhead | Recruiting, onboarding, appraisals and development sit with you. | None. I manage my own work and report against agreed deliverables. |
| If it is not working | Difficult conversations, redundancy process or performance management. | Arrangements are reviewed month to month, with no long-term tie-in. |
Investment
Ecommerce Management From £1,000 per Month
Both options are part-time arrangements with defined monthly hours and deliverables. You are paying for senior experience on the days you need it, without the commitment of a full-time hire.
Ecommerce Essentials
Up to 20 hours per month
For established stores that need senior direction and steady improvement each month.
- Monthly trading plan and performance review
- Merchandising, pricing and promotion support
- Paid media oversight and budget recommendations
- Analytics checks and a monthly report
- Direct access by email and phone during the month
Ecommerce Management
Most completeUp to 30 hours per month
For retailers who want the day-to-day work handled, not just advised on.
- Everything in Ecommerce Essentials
- Hands-on Google and Meta campaign management
- Ecommerce SEO and content priorities
- Conversion and checkout improvement work
- Magento and Shopify development briefs, managed with your developers
If your requirements sit outside these two options — a replatform, a peak trading project, or more hands-on campaign management — I'll quote a fixed monthly fee after an initial conversation.
How it works
A Simple, Defined Arrangement
No recruitment process, no lengthy onboarding project. The arrangement is clear from the first month and reviewed as your priorities change.
01
Initial conversation
A short call about the business, your platform, your targets and the support you are missing.
02
Store and channel review
I look at analytics, trading history, channels and the store itself to see where the commercial gaps are.
03
Proposal with hours
A fixed monthly fee, the hours it covers and the deliverables you can expect, in writing before anything starts.
04
Monthly rhythm
A trading plan at the start of the month, delivery through the month, and a performance review with clear next priorities.
Questions
Frequently Asked Questions
If anything here is unclear, ask me directly — I'd rather answer it on a call than leave you guessing.
An outsourced ecommerce manager takes on the day-to-day management of your online store on a part-time, fixed-fee basis instead of joining as a permanent employee. You get the same responsibilities — trading, merchandising, paid media, analytics and platform priorities — delivered on defined monthly hours.
Next step
Discuss Your Ecommerce Requirements
Tell me about the business, the platform and where you feel the store is falling short. I'll reply personally with an honest view of whether an outsourced arrangement makes sense, and what it would cover.
