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Standard SEO doesn't translate to e-commerce. When you have thousands of product pages, hundreds of categories, and a site architecture built around Shopify or Magento, the approach has to be fundamentally different.
We specialise exclusively in e-commerce. That means we understand the technical complexities of product feeds, faceted navigation, duplicate content at scale, and how to prioritise SEO investment for maximum revenue impact.
Our goal is not rankings for their own sake. It is organic revenue — and we build our entire strategy around that.
Five core pillars of e-commerce SEO execution.
We audit and rewrite product pages to align with how your customers actually search — targeting high-intent, commercial keywords that convert.
Category pages are the highest-value pages on any e-commerce site. We optimise architecture, content, and internal linking to rank at scale.
We identify and fix the technical issues preventing your store from ranking — from crawl budget waste to duplicate content.
A high-quality product feed is the foundation of both organic Shopping visibility and paid Google Shopping performance.
Strategically produced content that supports your product rankings, builds topical authority, and drives qualified organic traffic.
A structured, commercial process — not a template.
Full technical and content audit of your current store. We identify the gaps between where you are and where you need to be.
We build a keyword map across your entire product and category structure — prioritised by commercial intent and search volume.
Systematic implementation across product pages, categories, technical health, and internal linking — prioritised by revenue impact.
We build topical authority through strategic content that supports your core commercial pages and attracts qualified organic traffic.
Monthly performance reporting with clear KPIs. We track rankings, organic traffic, and — most importantly — organic revenue.