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Sweetpea & Willow is a highly respected luxury furniture and interiors retailer known for elegant, design-led collections and exceptional craftsmanship.
we have partnered with the brand for over 8 years, providing strategic ecommerce leadership and performance marketing execution to drive scalable, profitable growth.
Over the last 12 months alone, our work has delivered:
Luxury furniture ecommerce presents unique challenges:
Sweetpea & Willow required not just channel management — but full ecommerce stewardship, aligning marketing, website performance, and fulfilment operations into a single growth engine.
we operate as an extension of the brand's leadership team, managing:
Impact:
Improved conversion rate, higher average order value, and disciplined margin protection while scaling traffic.
Results (Last 12 Months):
Rather than chasing vanity metrics, we focused on:
Unlike most digital agencies, we also manage operational performance:
This ensures marketing activity never outpaces operational capability — a common failure point in ecommerce scaling.
Achieving a 13:1 return didn't happen by chance.
Investment was shifted toward highest-margin, highest-converting collections.
Prospecting, remarketing, and retention channels were balanced to maximise lifetime value.
With luxury furniture, increasing AOV by even 5–10% dramatically improves profitability.
Eight years of deep brand understanding allowed for smarter forecasting and scaling.