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Automotive PPC Specialists
Google Ads and paid media for automotive dealer groups focused on generating more vehicle enquiries, improving campaign efficiency and reducing wasted advertising spend.
Examples of previous automotive campaign performance. Not a guarantee of future results.
Automotive PPC requires more than generating clicks. Campaigns need to generate genuine vehicle enquiries while controlling acquisition costs and allocating budget effectively across marques, models, locations and campaign types.
Matt George Consultancy has experience managing automotive paid media across multiple manufacturers, campaigns and vehicle models.
Campaign experience across
Campaign experience across these marques. This does not imply an official partnership, manufacturer appointment or approved-agency relationship.
These figures represent examples from previous automotive campaign and account performance, and may come from different reporting periods or campaigns. They are not a guarantee of future results.
Budget being spread across too many campaigns
Poor-performing models continuing to consume spend
Search terms generating clicks but few enquiries
Brand campaigns masking weaker non-brand performance
Incorrect budget allocation between marques/models
Performance Max campaigns lacking proper oversight
High cost per lead
Weak conversion tracking
Duplicate or low-value conversion actions
Poor landing page experience
Campaigns optimised for traffic rather than genuine enquiries
We'll review your current advertising activity and identify where budget may be wasted, where performance can improve and which areas should be prioritised.
Google Search campaigns
Performance Max
Vehicle/model campaigns
Brand vs non-brand performance
Search terms
Cost per lead / conversion
Budget allocation
Conversion tracking
Location targeting
Remarketing
Landing pages
Campaign structure
Device performance
Lead quality signals
We review your current campaigns, structure, tracking and performance.
We identify wasted spend, underperforming campaigns and opportunities to generate more enquiries.
You receive clear recommendations explaining what we would prioritise and why.
Free account review. No obligation.
Get a free review of your automotive PPC activity and discover the areas we'd prioritise.