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Furniture & Home Ecommerce PPC
Specialist Google Ads, Shopping and Performance Max management for furniture and home ecommerce retailers focused on ROAS, revenue and profitable growth.
Furniture ecommerce presents very different challenges from standard online retail. Higher average order values, longer consideration periods, product variants, delivery costs, promotional activity and complex Shopping feeds all influence paid media performance.
Our experience goes beyond simply managing Google Ads. We understand the wider ecommerce operation including:
Google Shopping
Performance Max
Product feeds
Merchandising
Conversion optimisation
Promotional strategy
Average order value
Product margins
Stock availability
Customer acquisition
Revenue and ROAS
Major Australian Retailer
Furniture & Home Ecommerce
Year-on-Year Growth in Online Sales
Uplift in Average Online Order Value
Furniture ecommerce experience includes work associated with Freedom Australia, with online performance including +19% year-on-year growth in online sales and a +5.5% uplift in average online order value.
Luxury Furniture Ecommerce
Eight years managing ecommerce performance for a luxury furniture retailer generating approximately £5.2m in annual ecommerce revenue.
Shopping spend going to low-margin products
Poor-performing products consuming budget
Search terms unlikely to convert
Performance Max lacking sufficient control
Branded traffic inflating apparent ROAS
Feed quality limiting Shopping performance
High-value products receiving insufficient visibility
Out-of-stock products wasting advertising budget
Poor segmentation by category or margin
Campaigns optimising for revenue without considering profitability
Weak remarketing
Landing pages reducing conversion rates
Google Ads account structure
Google Shopping
Performance Max
Merchant Center / product feed
Search terms
Product/category performance
ROAS
Budget allocation
Brand vs non-brand performance
Conversion tracking
Remarketing
Landing pages
Mobile performance
Opportunities to improve conversion rate
Growing a furniture ecommerce business requires understanding the commercial operation behind the advertising. Advertising decisions should consider:
Margin
Average order value
Stock
Delivery
Promotions
Product performance
Conversion rate
Customer acquisition costs
Revenue
ROAS
This is what differentiates Matt George Consultancy from a generic PPC agency.
We review your Google Ads, Shopping, Performance Max and ecommerce performance.
We identify wasted spend, underperforming products and opportunities for profitable growth.
You receive clear, prioritised recommendations explaining where we'd focus first.
Free account review. No obligation.
Let us review your Google Ads and Shopping performance and identify where we'd focus first.