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Chelford Farm Supplies is a respected UK retailer serving the agricultural, equestrian, and rural communities with a broad range of farm and country products.
My work with Chelford has focused specifically on PPC management, with a clear objective:
Scale revenue while maintaining strong efficiency and protecting margin.
Over the last 12 months, we have delivered:
The agricultural retail market presents distinct challenges:
we refined the account architecture to:
Result:
Increased return without inflating acquisition costs.
Rather than scaling evenly, we allocated budgets based on:
This ensured every additional pound invested worked harder.
we implemented:
The goal was not short-term spikes — but sustainable performance.
A 16.3:1 return indicates:
Every pound invested was strategically placed for maximum return.
Deep understanding of customer needs and product positioning.
Organised campaigns that enable precise optimisation.
Continuous refinement and testing for sustained performance.
Most importantly, growth was achieved without sacrificing profitability.
This engagement demonstrates:
Ability to scale within margin-sensitive retail sectors
Deep expertise in product-led PPC accounts
Commercial understanding beyond just platform management
Consistent year-on-year performance improvement