The Home Appliance Store

79% Revenue Growth in 6 Months

+79%

Revenue Growth

6 Months

Timeframe

PPC Management

Primary Service

Overview

The Home Appliance Store is a UK-based online retailer offering a wide range of home appliances from leading brands, competing in one of the most price-sensitive and competitive ecommerce sectors.

Within 6 months of engagement, PPC management delivered a 79% increase in revenue — a significant result in a market dominated by large national retailers and brand-direct competitors.

Key results achieved:

•79% revenue growth in just 6 months
•Improved return on ad spend across all campaigns
•Sustainable growth without inflating cost of acquisition

The Challenge

The home appliance market is one of the most competitive in ecommerce:

•Highly competitive home appliance market
•Strong incumbent brands with large advertising budgets
•Margin pressure across commodity product lines
•Scaling revenue without inflating cost of acquisition

My Approach

✔ Targeted campaign restructuring

Reorganised campaigns around high-intent search terms and profitable product categories.

✔ Margin-aware bidding

Bid strategies aligned to product-level margin, ensuring every pound spent returned value.

✔ Feed optimisation

Improved Shopping feed quality to maximise visibility and click-through rates.

✔ Continuous optimisation cycle

Regular testing and refinement to compound performance improvements over time.

Services Used in This Partnership

PPC Management

Google Shopping, Search & Performance Max

E-commerce Growth

Performance-led ecommerce strategy

Ready to Scale Your Revenue?

Let's discuss how we can drive sustainable growth for your business.