Australian Chainsaws

347% Increase in Leads in 6 Months

+347%

Lead Growth

6 Months

Timeframe

Lead Generation

Primary Service

Overview

Australian Chainsaws is a specialist retailer of chainsaws, outdoor power equipment, and related machinery, serving both trade and consumer customers across Australia.

Through a focused lead generation strategy, we delivered a 347% increase in leads within the first 6 months — dramatically improving the volume and quality of enquiries reaching their sales team.

Key results achieved:

•347% increase in leads in 6 months
•Improved lead quality and purchase intent
•Sustainable pipeline growth through targeted paid campaigns

The Challenge

Operating in a niche but competitive sector presented distinct hurdles:

•Niche market with highly specific buyer intent
•Seasonal demand patterns for outdoor power equipment
•Competing against large national dealers and brand-direct sites
•Converting high-intent traffic into qualified leads efficiently

My Approach

✔ Intent-led campaign structure

Campaigns built around high-intent search terms specific to chainsaws, outdoor power equipment, and related machinery.

✔ Lead quality focus

Optimised not just for volume but for lead quality — ensuring enquiries matched genuine purchase intent.

✔ Landing page alignment

Ad messaging and landing page content aligned tightly to drive higher conversion rates from traffic.

✔ Ongoing refinement

Continuous testing and iteration to compound lead growth over the 6-month period.

Services Used in This Partnership

Lead Generation

Paid search campaigns focused on qualified lead acquisition

PPC Management

Google Search & Shopping campaign management

Ready to Generate More Leads?

Let's build a lead generation strategy that delivers real pipeline growth.